2023年8月，正大商業地產創新事業部與上海藝數力文化科技有限公司（簡稱“藝數力”）正式達成數字商業合作協議。
In August 2023, CP Commercial Real Estate Innovation Division and Shanghai Art Digital Power Culture Technology Co., Ltd. (referred to as “Art Digital Power”) reached a formal digital business cooperation agreement.
在數字經濟引領未來中國商業的背景下，正大商業地產創新事業部將和藝數力共同邀請優質的數字藝術內容，數字商業產品以及數字商業服務商入駐正大廣場元宇宙板塊，聯手打造[正在元宇宙CentreMeta]數字場域。推動建筑、藝術、商業、科技的交互融合，打造可知、可感、可觸、可鑒的沉浸式購物中心。
In the context?of digital economy leading the future of China’s business, CP Commercial Real Estate Innovation Division and Art Digital Power will invite high-quality digital art content, digital commercial products and digital commercial service providers to get involved in the metaverse section of CP Plaza, and jointly create [CentreMeta] digital field. It aims to promote the interactive integration of architecture, art, commerce and technology to create an immersive shopping mall that can be recognized, felt, touched and appreciated.
在下一階段，正大廣場將以商場西區為主陣地，從1樓到9樓，從線上到線下，逐步落地“正大元宇宙”、“商場激勵者計劃”、“正大數字藝術空間”，“正大AR紀元界”，“正大商業空間創新營”等計劃。
In the next stage, SUPER BRAND MALL will primarily establish its presence in the western area of the shopping mall, from the 1st to the 9th floor, and from online to offline. It will gradually implement plans such as the "CentreMeta", "Mall Incentives Plan", "CP Digital Art Space", "CP's AR Future World", and "CP Commercial Space Innovation camp".
在不遠的未來，我們將看到一個全新的面向年輕人群、創新品牌，全國第一個全面擁抱數字經濟的新正大商業。
In the not-distant future, we will witness a new innovative brand targeting the younger audience, and the first CP commerce in the country to fully embrace the digital economy.
正大廣場作為世界級商業典范，雄踞城市核心腹地，以其恢弘綜合體量與翹楚商業業態當仁不讓成為城市名片，一直致力于倡導新的商業落地解決方案。“虛實結合”、“科技賦能”、“數字商品”、“多維感知”等此類的全新概念，都是正大廣場現在想去關注和探討的方向。
As a world-class commercial model, CP Plaza is located in the core of the city. With its magnificent comprehensive scale and leading commercial formats, it has become the city’s business card and has been committed to advocating new commercial implementation solutions. Brand-new concepts such as “integration of virtual and reality”, “technology empowerment”, “digital product”, and “multi-dimensional perception”?are the directions that CP Plaza would like to pay attention to and discuss.
創新是正大商業地產基因中不可或缺的一部分。巔峰格局開商業地產之先河，于風云競爭中拔得頭籌，成就國內第一座真正意意義上的商業旗艦。正大商業地產創新戰略涵蓋了從數字化生活方式、數字化會員體系、沉浸式購物體驗、浸入式場景互動及可持續發展等廣泛領域。
Innovation serves as an integral part of CP Commercial Real Estate’s gene. Thanks to the pinnacle of layout, CP Commercial Real Estate pioneered commercial real estate, won the first place in the fierce competition, and became the first true commercial flagship in China. The innovation strategy of CP Commercial Real Estate covers a wide range of fields, including digital lifestyle, digital membership system, immersive shopping experience, immersive scene interaction and sustainable development.
[正在元宇宙CentreMeta]數字場域
[CentreMeta] Digital Field
目前已入駐及即將入駐的數字藝術內容及有關設備有：白日夢小熊Bonnie、柏拉兔、Rich Too、達文奇的蛋、AKCB、元宇宙百貨、盼打科技、大邦印象。希望通過此次強強合作，可以產生全新的數字商業場景，推動數字商業新業態進化。
Current and upcoming digital art content and related devices include: Daydream Bear Bonnie, Plabit, Rich Too, Da Vinci’s Egg, AKCB, Metaverse Department Store, Panda Technology, Dabang Impression. Through this win-win cooperation, we hope to generate new digital business scenarios and drive the evolution of new digital business formats.
正大廣場
SUPER BRAND MALL
上海正大廣場雄踞黃浦江畔，坐落在被稱為“東方華爾街”的上海浦東陸家嘴黃金地段，總建筑面積近25萬平方米，是上海首家5G三千兆智慧商場，曾摘得“最佳消費體驗商場”、“中國購物中心杰出運營大獎”等多項榮譽，是正大集團在中國最大的投資項目之一。自2002年10月開業以來，在集團核心原則指導下始終走在創新發展的前列。打造了全新的主題區：美食與聯合辦公雙生一體空間Eat N Work、兒童的第三個家“Kids’3rd?Home”。正大廣場也已形成了高度主題化的全天候、全客層的多功能生活場所，更是上海陸家嘴的標志性建筑之一。
Shanghai Super Brand Mall is located at one of the most prime area next to the Huangpu River by the side of the Oriental Pearl Tower. It has witnessed the drastic changes?of China over the past two decades and those of Chinese cities in the new century. lt has seen the remarkable and glorious development of Lujiazui, known as the "Oriental Wall Street”. Super Brand Mall has become the signature name card of Shanghai that it is a must go for every visitor.
正大商業地產創新事業部
CP Commercial Real Estate - Business Innovation Division
2017年，正大商業地產總部成立創新事業部，以強化本土創新能力及多元化產業布局為宗旨。開啟與本土創新生態合作新篇章，整合全球資源體系及豐富的外部生態合作伙伴資源，達成“策”、“研”、“創”、“投”、“營”全方位支持鏈。
In 2017, CP Commercial Real Estate Headquarters established the?Business?Innovation Division to strengthen local innovation capabilities and diversify industrial layout. The Division has opened a new chapter of cooperation with the local innovation ecosystem, integrating the global resource system and abundant external ecological partner resources to achieve an all-round support chain of “strategy”, “research”, “innovation”, “investment”?and “operation”.
自成立伊始，正大商業地產創新事業部一直密切關注中國商業地產發展新方向，發掘與捕捉新業態與趨勢，加強創新文化，并堅持持續創新。
Since its establishment, CP Commercial Real Estate Business Innovation Division has been paying close attention to the new development direction of China’s commercial real estate, exploring and capturing new business formats and trends, strengthening the innovation culture, and persisting in innovation.
上海藝數力文化科技有限公司
Shanghai Art Digital Power Culture Technology Co., Ltd.（logo)
“藝數力”是2021年所推出的創新加密藝術服務平臺，一直致力于推動數字藝術的創作、宣傳、版權認定、數字作品交易全鏈條服務。同時涉獵IP衍生品二次創作、數字藝術家孵化等多個領域，力爭成為全國最具影響力的數字藝術綜合服務提供商。
Shanghai Art Digital Power Culture Technology Co., Ltd. is an innovative encrypted art service platform launched in 2021. It has been committed to promoting the whole service chain of digital art creation, publicity, copyright certification, and digital work transactions. At the same time, it is involved in multiple fields such as secondary creation of IP derivatives and digital artist incubation, striving to become the most influential digital art comprehensive service provider in China.
